Consumer electronics offer challenges that are unique in high volume consumer categories. With usage measured in years, there is a real need to maintain knowledge and documentation across generations of product iterations. The potential for issues increases along with the number of components. Warranty policies and rules introduce multiple layers to the service experience. And of course no one reads the use instructions… Count on Stafford Communications to offer your consumers a high degree of support across the product lifecycle – from consideration through end of life and again into consideration.
Stafford manages consumer and patient interactions for 200 brands – from startups to global icons.
No Room for Error
There has never been a better time to be a buyer of consumer electronics. Brilliant designers and engineers continually create and improve new products, and a global supply chain continually works to make them available at more affordable prices. New capabilities enabled by software, sensors, connectivity, processing power, and imagination find their way into every new generation of products. But with shorter product cycles come compressed product launches and time to volume, a higher number of variants in market at the same time, and greater business impact of any issues. When combined with new competitors, retail channels undergoing sometimes painful evolution, and changing consumer habits – the consumer electronics business requires predictable excellence across all dimensions.
In this environment quality service is a must. It helps consumers navigate product selection, setup, and usage with excellence. User feedback needs to quickly make its way back through the supply chain to allow corrections and improvements. Issues should be addressed with consumers rather than through product returns and warranty expense. And aftersales support shows up again and again in product reviews – influencing more and more potential future purchase decisions.
Complex products do not always require complex solutions. The Stafford focus on proven approaches to supporting brands and consumers ensures that your operation meets your needs without being overwhelming for you to manage. No matter if you are transitioning the support of an established product line or need help managing growth effectively and efficiently, Stafford has a proven solution: