Beauty products are all about experience. Perfectly executed retail, superb packaging, products that deliver noticeable benefits, and exceptional service – every element needs to reflect a brand’s character and delight the customer. Perhaps no other consumer category faces such exacting demands from its users and day-to-day influencers like stylists and cosmetologists. With a history of exceeding the expectations of consumers and clients, Stafford is ready to join you in delivering exceptional experiences.
Stafford works with more than 30 beauty brands to engage their consumers!
Trust and Loyalty
Loyalty in the beauty category must be earned but is not easily lost. Once consumers have settled on a regimen, it can become part of their identity for years. But there are powerful trends gathering energy that seek to remake the industry – personalization, technology, and a move towards ‘natural’ products and ingredients are being emphasized by both new entrants and established brands seeking to capitalize on consumer preferences and new capabilities. While the industry continues to grow, the competition is ever more intense, and every interaction with a consumer or professional is a moment of truth to be capitalized on.
Stafford provides compliance expertise to some of the world’s largest regulated consumer corporations.
A beauty products contact center needs to balance the emotional spirit of the brand with the process rigor of accurate documentation, handling procedures, and meeting performance expectations. That blend of left and right brain attributes can be hard to find! Stafford is proud to support our beauty clients with a range of solutions: